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Verizon Shutting Down its App Store in Favor of Google Play and Amazon’s App Store

November 5, 2012 - Written By Alexander Maxham

Remind me again why Verizon had it’s own App Store? It’s puzzling why they would spend money to have their own App Store when there is the Google Play Store (formerly Android Market) and Amazon’s App Store. Well today, Verizon announced in a Blog post that they would be taking down their App Store. And any downloaded apps from the store that involve payment will be taken down by March 2013.

The Verizon Apps Store will be officially closing in January, and Verizon stated they would be sending more information to customers and developers at that time. After the initial shut down in January, they will begin to phase out development kits, and the app store itself. Including any apps that accept one-time payments, per download payments, usage-based payments, in-app purchases, and monthly subscriptions. Here’s the full post from Verizon’s Developer website:

Verizon set out to create an app storefront, offering device optimization, security and simplicity for developers. Verizon Apps launched in March 2010— the beginning of what would be an app popularity surge. There’s now a whole new tech landscape in which both consumers and developers can interact like never before. We’re evolving our strategy to further simplify today’s experience and meet the needs of tomorrow.

In January of 2013, Verizon will start the process of removing the Verizon Apps application from ALL compatible Android and Research in Motion devices. We anticipate completing this process by March 27, 2013. But, no need to fear. Most apps existing on Verizon Apps are already available on multiple app storefronts, such as Google PLAY, Amazon and BlackBerry® App World. Business applications submitted to Verizon’s Private Applications Store for Business will continue to be available for purchase and download to enterprise customers.

We’ll be introducing new merchandising strategies, starting with AppLuvr: an app that can help get your Android app discovered by millions of Verizon customers.

During this transition, Developers will still

  • Have access to app metrics & reporting
  • Receive payments while the shutdown client is being deployed.

The VDC portal will continue to operate and is still a developer’s gateway to all Verizon Tools & APIs, platforms, 3rd party partner tools, Forums and @verizondev.

It may be sad for some users, but how many of you Verizon customers actually used or even knew about the Verizon App Store? Let us know in the comments below.