Google’s Nexus 4 Pricing is Great, Except when it Isn’t

November 5, 2012 - Written By Alexander Maxham

Almost everyone was not expecting Google to launch the Nexus 4 at $299 unlocked. Especially with the spec’s that it’s packing. But that $299 price tag doesn’t look so great in all the countries. It looked like Google had gotten it done right this time. Launching the device at an unbelievable price, and launching in several countries including the U.S., U.K., Canada, Germany, France, Spain and Australia. But what about other retailers? And other countries? That’s where the tricky part comes in.

Since Google really doesn’t have any “Google” stores like Apple does, or even Microsoft, Google has to rely on it’s retail partners in other countries. And they aren’t exactly selling the Nexus 4 for the price Google is. Over the weekend we saw many retailers selling the new Google smartphone for hundreds more than Google is selling it for. Even here in the US, T-Mobile is selling it off contract for nearly $500. That’s about twice what you can buy it for at the Play Store. That’s outrageous.

So it looks like at launch, not exactly everything is going Google’s way. But the prices will drop soon. Especially once more retailers get the Nexus 4, it’ll invoke competition which is always a good thing for the consumer. But none of us want to wait for the Nexus 4, right? We want it now. I know I do.

So where are you picking up the Nexus 4 from? I’ll be picking mine up from the Play Store.