Google beating Facebook in the advertising war

September 20, 2012 - Written By Simon Hill -

It’s easy to forget that Google is primarily an advertising company. Everything it does is about capturing more eyeballs for adverts and getting better at serving those ads to the right demographic. The company is very good at it too.

According to EMarketer estimates, Google is the undisputed lord and master of online advertising. We already knew it was topping the charts for Web-search ads and mobile ads, now we learn it is beating Facebook on display ads too. Display ads are basically bigger ads with graphical or even interactive elements and also video ads. Google has been selling them to millions of non-Google sites and also using YouTube to serve them up to the masses.<br…

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Google beating Facebook in the advertising war
simon hill –