Featured: Why The Apple v Samsung Trial Was Worse for Apple than for Samsung

| August 28, 2012 | 8 Replies

Once upon a time Apple was the company that would stand up and quietly announce the next best thing since sliced bread in the tech world. I suppose you could argue you that they still are that company, that they still are the company that makes everybody else look silly. Once, they were however, if you were to ask me they’re the same big fish – only the pond has gotten a lot bigger, and the other fish have grown up as well. iOS, in particular, has largely stayed the same for the past five years of course, it’s undergone a few major changes but, if you were to show an iPhone user from 2007 iOS 6 they wouldn’t notice all that much of a change. The old saying “if it isn’t broken, why fix it?” applies here however, in a world of ever-changing software Apple are the ones that are staying still.

The verdict that came out of last week’s trial may have been in Apple’s favour however, they’ve taken more of a hit than Samsung had. You see, Apple have long had a reputation of being the company that you’re supposed to instantly know is better than everybody else, the company that shows consumers they’re doing better than everyone else. The verdict may have shown that however, the overall trial has left a serious chink in Apple’s armour. Cupertino has long been known as a fortress of secrecy – of course, the infamous iPhone 4 leak soon tore that down – and you very rarely hear of leaked products from Apple. The only thing you’ll hear surrounding Apple is rumour. They’ve gotten good at hiding their work and they like it that way.

With the iPhone and iPad such high-profile products for Apple you can imagine that they weren’t too happy when the trial exposed both prototypes as well as the fact that the company looked to Sony for inspiration of the original iPhone design. I can’t imagine that anybody inside Apple liked seeing their laundry aired in public. The company that has long had an air of arrogance, of the midas-touch has had their design process laid out in front the of the press, the public. It doesn’t matter how little or how much of it was revealed – it was enough to see that Apple do things just like the rest of the tech industry.

Timing was against Apple more than anybody here. If this trial had been last year – or the year before it, Apple would have breezed through even more so than they did because, last year and the year before it were very strong for the iPhone. 2012 however, seems to be the year the iPhone stood still. The iPhone 4S was the same trick they pulled with the 3Gs and this time around buyers weren’t falling for it, with consumers waiting for the iPhone 5 in massive numbers it looks like Apple’s games could be wearing thin. The trouble with having this trial come to light now is that there are smartphones everywhere and I really do mean everywhere. More people than ever before are using smartphones, as casually as there were their Nokias back in the day. You know what all these smartphones and the iPhone have in common? A shit load – all the Android and Windows Phones out there have rectangular screens, grids of icons and pinch-to-zoom as well as double tap to zoom. Who are Apple suing – Samsung.

Who’s the second most successful player in the mobile market today – Samsung.

Thanks to this trial Apple now look like the petty child who cried wolf. They’re suing one of the biggest names in tech over rectangles, touch screen controls and icon design. The consumers of today – surrounded by smartphones – are going to look upon Apple with skepticism, just like they should. They’re also going to see that Apple are not the invincible company any more, from now on, they should be known as the child who wouldn’t share and so, cried over the prettier rectangle the big kids had made.

Category: Android Manufacturer News, Android News, Android Phone News, Android Tablet News

About Tom Dawson ()

For years now I've had a heavy interest in technology, I grew up with 8-bit computers and gaming consoles and have been using Linux for years now. Android saved me from the boredom of iOS years ago and I've loved every minute of it. As a big reader and writer nothing pleases me more than to write about the exciting world of Android and technology as a whole.
  • http://rainabba.blogspot.com rainabba

    So what you’re saying in conclusion, is that the world at large is just NOW getting a clue? The clue that so many of us (interestingly, Windows Mobile, and now Android users) have had all along? The iPhone never was truly innovative, just hip, and now all the duped “hipsters” are are becoming “hip” to Apples load of rotten fruit. Nice to see that someone out there has a clue, but too little too late for so many consumers who were “had” by Apple and for Samsung who lost $1B that could have been invested in even better products (maybe even non-smartphone ones).

    • Tom Dawson

      That’s the thing, the iPhone never was all that innovative, it was just highly-refined and in it’s first iteration there was very little you could do with the thing. Apple have always towed the line that the iPhone is and always has been the most innovative out there but, now thanks to this trial they just look – or at least people should now see – like just another company in the industry.

  • Markus

    you know in this article you talk allot of nonsense you take forever to come to the actual reason why somebody would come over here to read this article, its like this article is puffed up with hate smoke, and the “why” part is really small and hidden in the paragraphs…. and since the biggest client base is old people most of them wouldn’t mind at all

    • Tom Dawson

      Are you for real? Have you ever read anything that wasn’t just lots of facts put together? I don’t hate Apple, I certainly don’t like their products as I enjoy to tinker with my devices, coming from a Linux background. I wouldn’t say I hate them, do I hate all this shit surrounding patents and wasted money on who owns which rectangle? Of course I do.

      This was more about the fact that Apple will have suffered more from this than Samsung, even though the Korean company lost. Apple don’t need another bilion dollars. In fact, I’m sure they’d rather pay a billion dollars to keep things secret, rather than showing the rest of the industry and the consumer public that they’re just like any other technology firm – like they always have been.

      If you think you could write a better article then please don’t hesitate to apply for the site here.

  • Sam

    Completely agree with this, Apple have forgotten their brand image over a rectangle, who’s next? Fisher Price for their shape sorters?
    It won’t stop the idiots queueing up for their fruit when number 5 arrives but I hope it changes how Apple are viewed as a company.

    • Tom Dawson

      I’m not sure what it’ll take to stop the masses of people salivating over iDevices. Of course, they make some good products. The general public might not care all that much but those who have looked to Apple as some kind of magical manufacturer may start to wonder if they’re really any different from anybody else in the space.

  • Ben

    I’m sorry, but nothing would be different if the lawsuit had happened a year ago, except its coincidental occurrence with several other lawsuits would’ve made its intentions somewhat more obvious.

    There was decade-old prior art for everything in Apple’s patent claims then, too. Apple would have ‘rightfully’ been judged to have had their patents violated.

    The only question, as now, after the case anyone should have asked would be how long is it going to take for Apple’s obvious use and implementation patents, all of which appear to have prior art, to be invalidated? This isn’t like a specialized piece of machinery patent, it’s software and interface nonsense which had -phones- using the exact same operational functionality Apple supposedly owns, much of which was done long Apple even got the idea.

    Examples:
    * LG Prada
    * IBM Simon
    * HP iPAQ h6315
    * Pretty much every Palm device
    * Most Windows Mobile devices

    The truth is, the iPhone implemented features which were neither revolutionary nor unique, and therefore not terribly evolutionary, either. The first couple versions of iOS felt like a Palm knock-off, and iOS didn’t start to feel useful or modern until Android stole its functional thunder. It still hasn’t caught up.

    • Tom Dawson

      Oh, for sure, the Prior Art out there is ridiculous and a little sad that the jury couldn’t see that as well. All of us in the know aren’t buying any of Apple’s crap. They make an okay phone, all they did was doll it up with arrogance and over-simplified and child-like dress. Much like they did to BSD Unix when making OS X, perhaps building their own OS was too difficult?

      The trial’s outcome would more than likely be the same had this happened last yet but, a lot can happen in a year. Enough for Samsung to have put out some proper looking phones built on their own designs and enough time to help Samsung climb the mobile ladder. Making it more apparent that Apple have just gone after their biggest competitor because they’re stuck on what to do with the iPhone next.