Hasbro fails to block sales of Transformer Prime

March 27, 2012 - Written By Chris Yackulic

Asus will be allowed to continue selling its Eee Pad Transformer Prime tablet, despite complaints from Hasbro that the name would lead consumers to think that the convertible Tegra 3-tablet was produced by the toy maker. Hasbro sued Asus in a US federal district court late last year over the name, which Hasbro holds a trademark on covering products like toys, board games, and animated shows. According to paidContent, the judge wasn’t convinced by Hasbro that there was enough of a similarity in use an function between Asus’s tablet and the toy company’s merchandise. The website reports that Asus’ case was bolstered by the fact that the name accurately describes the tablet’s convert…

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Hasbro fails to block sales of Transformer Prime
Dante D’Orazio – theverge.com