Google TV Disappoints Logitech, $5 Million Profit Only

Google TV and its partnership

Google unveiled its plan for Google TV last year the I/O Conference. Since the beginning, Logitech stood by Google and acted as a partner in the Google TV endeavor. Releasing the Revue Google TV set-top box, hopes were high that this would bring in a lot of profit for the hardware manufacturer, but this doesn’t seem to be the case.

How bad was it?

The projected numbers for the Google TV device was somewhere in the vicinity of $18 million in the fourth quarter of 2010. This number was missed by, well, a long shot to say the least. Fourth quarter numbers for Logitech only show about $5 million for the Google TV device. That’s right, they missed by about 70%. That is a staggering decline in sales, considering that the previous quarter (3rd quarter), sales were seen as high as $22 million.

What about the future

I wouldn’t count logitech out quite yet, as they are very hopeful for the future. The upcoming I/O conference hosted by Google looks to bring a new version of Google TV that will solve some of the problems with the current version. Full shows being pulled from the service by TV networks are more than likely going to be replaced by newer features and even access to the Android market.

Google TV has the possibility of being the next wave in television viewing, and a revamped version along with Logitech’s tried-and-true partnership, could be exactly what this industry has needed.

 

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