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Sprint to Charge $10 Extra a Month on All Smartphones

January 19, 2011 - Written By Chris Yackulic

According to a vaguely worded press release today sent out by Sprint, as of January 30th they will be charging an extra $10 on all smartphones that are activated on their network. For those of you already using the EVO 4G, EVO Shift 4G, or Epic 4G. This is going to come as news though for those planning on switching to Sprint because of their cheaper rate plans than either AT&T and Verizon Wireless.

Also in a memo acquired by BGR that was sent out to third-party stores the $10 fee is going to be charged on each line on individual accounts, thus if you have 3 smartphones on a single account you can expect to pay an extra $30 a month. Another thing that the memo states is that this move will allow Sprint to “offer simple and affordable unlimited data plans” while at the same time “maintaining a wireless network able to meet the growing appetite for mobile data.” You can read the full press release and memo after the break.

First for the press release:

Smartphones Drive Wireless Data Explosion

Sprint takes step to ensure customers continue to enjoy unlimited data while on the Sprint Network, without overages

  • Smartphone penetration is expected to double during the next four years.1
  • Market share for Google’s Android operating system grew by 23 percent last year alone.2
  • Mobile data traffic is forecast to double worldwide each year through 2014.3

OVERLAND PARK, Kan.-(BUSINESS WIRE)-Today’s ability to do more things on the go – such as watching videos, sharing pictures or checking directions – is not only changing the way we live; it is driving exponential growth of mobile data traffic.

“Sprint’s decision to apply the Premium Data add-on charge to activations of smartphones going forward recognizes the enhanced user experience that today’s smartphones deliver, which, in turn, drives substantially higher data usage and cost”
Sprint (NYSE: S) is committed to providing its customers a great wireless experience now and in the future. From its packed portfolio of innovative phones and devices to its leadership in introducing 4G services, to its consumer-friendly Everything Data plans, featuring unlimited text, Web and calling to any mobile phone, Sprint offers the best value in wireless.

Sprint will increase its postpaid rates by applying a $10 per month Premium Data add-on charge to activations of smartphones beginning Jan. 30. The charge will assist Sprint in offering simple and affordable unlimited plans for its customers while maintaining a wireless network able to meet the growing appetite for a richer mobile experience. Subscribers with smartphones will still receive the best value in wireless, including the Any Mobile, Anytime feature offered nationwide only by Sprint.

Sprint also offers a full range of traditional feature phones, including popular eco-friendly or touch-screen handsets that do not require the Premium Data add-on charge but still have a great range of capabilities with voice, text and data access. Existing Sprint smartphone customers are not affected unless they upgrade to or activate another smartphone.

“Sprint wants its customers to experience the range of entertainment and productivity possibilities available with today’s wireless technology,” said Bob H. Johnson, president of Sprint’s consumer business. “While some of our competitors impose overage charges and complex plans, Sprint continues to provide a worry-free, unlimited data experience while on the Sprint network. This is responsible, sustainable and reflects our commitment to simplicity and value.”

“Sprint’s decision to apply the Premium Data add-on charge to activations of smartphones going forward recognizes the enhanced user experience that today’s smartphones deliver, which, in turn, drives substantially higher data usage and cost,” said Roger Entner, analyst and founder of Recon Analytics.

“Building, maintaining and expanding wireless data networks isn’t free – there are real costs involved. In effect, Sprint has chosen to increase the price of its unlimited Everything Data plans, which is still below that of its major competitors, for the segment of customers – smartphone users – who are using wireless data the most and are driving up costs. Consumers have many choices. They can choose unlimited, worry-free data plans on the Sprint network or they can have tiered, metered plans and overage charges with other wireless carriers.”

Smartphone customers use, on average, 10 times more data than users of traditional feature phones. Smartphone users have access to more data capabilities, applications and other functionality than traditional feature phones. Examples include access to thousands of applications and games through online marketplaces and full HTML Web browsing with Adobe Flash technology that allows users to browse the Internet on their devices just like they can at home or in the office.

Sprint defines smartphones as devices with robust operating systems that deliver a rich wireless experience by bringing the full function of mobile applications and programs to life, including Blackberry, Android, Windows Mobile, Palm, and the Instinct family of devices. The Premium Data add-on charge previously applied to HTC EVO 4G, HTC EVO Shift 4G and Samsung Epic 4G devices.

“Sprint continues to be the carrier for people who want to do more than just talk with their wireless devices,” said Johnson. “Customer growth on our 3G and 4G networks, exponential increases in the use of mobile data applications, and the growing use of smartphones is proof that consumers are getting the message.

“Sprint’s unlimited data plans, with or without the $10 charge, continue to beat the offerings of our top national competitors, who cap users’ data, charge data overages, and do not offer the unique functionality of Any Mobile, Anytime, which gives subscribers on the Sprint network unlimited calling to any other wireless user in America regardless of carrier.”

And now for the memo, courtesy of BGR:

Premium Data Add-on Charge for All Smartphones

Effective 1/30/11, all current and future 3G and 3G/4G smartphone activations will require the $10/month Premium Data Add-on charge. This allows Sprint to continue to offer simple and affordable unlimited data plans for our smartphone customers, while maintaining a wireless network able to meet the growing appetite for mobile data.

Complete details are included in the Premium Data Add-on Charge Launch Guide found on ISC > Quick Links > Premium Data Add-on Charge.

Details:

The Premium Data Add-on charge applies to:

  • All smartphones operating on the CDMA, iDEN and 4G networks.
    • A smartphone is defined as a device that supports a robust operating system including: Android, BlackBerry, Instinct, Palm and Windows Mobile.
  • All customers activating a new line or upgrading/swapping existing lines (consumer, IL, and most CL customers).

The Premium Data Add-on charge does NOT apply to:

  • S&R exchanges (warranty or insurance events)
  • 30-Day Satisfaction Guarantee devices exchanges for handsets activated 1/1/11 to 1/29/11
  • Existing smartphone customers will remain on their current rate plan, until they upgrade, perform an ESN swap or activate a new smartphone
  • Existing Seasonal Standby customers prior to 1/30/11
  • Special priced CL customers tied to a Corp ID
  • via: BGR