LG-Optimus-Z-01

Cute Optimus Z Mascot on the Streets of South Korea

August 15, 2010 - Written By Chris Yackulic

LG is trying hard to promote their new high end Android smartphone Optimus Z, and they are doing what they know works best in Korea. They are parading with a mascot through town and they are stop everyone to show them the new smartphone.

While this tactic works well one-to-one, it’s not going to be very scalable globally, so LG will need to come up with new ways to promote their phone to a lot more people at once, in a way that works.

Anyway, people seem to enjoy it the mascot, and it looks like they even want to buy it, as you can see from the pics below: