xperia_x10_smarter_here

AT&T Get’s More Android Goodness, SE XPERIA X10 Coming Soon for $149.99

August 9, 2010 - Written By Chris Yackulic

AT&T hasn’t exactly been one of Android’s biggest promoters for obvious reasons. Apple’s exclusive partnership with them must’ve carried a lot of weight in deciding if and when to start selling Android phones on its network.

As Android phones became more and more popular, AT&T didn’t want to be the only ones missing this opportunity, so they started selling some Android phones that weren’t exactly some of the most high end Android phones out there. But you have to give them credit for trying.

Sony Ericsson’s XPERIA is yet another phone that continues AT&T’s Android series. The XPERIA X10 was the most popular phone model in Japan in 2009, and even though it’s coming a little late to the American soil, it should add some diversity and sell pretty well with its price tag of $149.99, starting August 15.

The phone and *still* carries the 1.6 version of Android, even though it was launched a year ago, but Sony Ericsson promises to update it to 2.1 in the next few months, and later to Android 2.2.

Here’s the full press release:

AT&T and Sony Ericsson Announce the Xperiaâ„¢ X10

Smart meets entertaining – Sony Ericsson’s flagship Android smartphone offers an open and integrated world of communication, entertainment and social media

DALLAS and ATLANTA, Aug. 9 /PRNewswire-FirstCall/ — AT&T* and Sony Ericsson today announced a dynamic multimedia experience with the Androidâ„¢ based Xperiaâ„¢ X10, available August 15. The Xperiaâ„¢ X10 introduces Sony Ericsson’s unique and entertainment-driven Xperiaâ„¢ platform to U.S. customers in a cutting-edge, beautiful and fun package.

The Xperiaâ„¢ X10 comes fully loaded with a 4-inch crystal clear touch display, superfast 1GHz Snapdragon processor and a GPS. The smartphone also features an 8.1 megapixel camera with smile detection, face recognition, autofocus and LED flash. The device comes with 8 GB of on-board memory and a 2 GB in-box memory card, with expandable memory up to 32 GB.

Sony Ericsson’s custom user experience is great for the intersection of communications and entertainment. Two signature applications, Mediascape and Timescapeâ„¢, build on the Android platform to enhance the experience for users.

* Mediascape on the Xperia â„¢ X10 gathers music, photos, videos and content from your phone’s memory card and online, letting you browse, search, listen and share your media from one unified view. For example, view photos taken on the device as well as your Facebook® and Picasaâ„¢ web albums. Or, when listening to a favorite song on your phone, press Sony Ericsson’s infinite button to access related content about the artist pulled from the phone’s memory as well as albums, songs and video content from YouTubeâ„¢ and search results from Google.

* Timescapeâ„¢ is a unique communication application that automatically organizes social interactions in chronological order, leaving users free to concentrate on keeping in touch on-the-go. From Facebook® and Twitter® updates to photos, emails and text messages, a scrolling menu offers easy viewing and organization of all communications. Additionally, tap the Timescapeâ„¢ infinite button to bring up and view all communications from a single person in a single place.

“Sony Ericsson has created a unique choice for our smartphone customers looking for a fun and smart device,” said Michael Woodward, vice president, Mobile Phone Portfolio, AT&T Mobility and Consumer Markets.

“Sony Ericsson is raising the bar for entertainment-rich phones with the launch of the Xperia â„¢ X10,” said Paul Hamnett, senior vice president, Sony Ericsson North America. “With the convergence of our user experience platform and the Android OS, we are bringing consumers a smartphone experience that is not only exciting, but also very refined. Following the successful global launch of the Xperiaâ„¢ X10, we are pleased to partner with AT&T to launch this phone in the U.S. market.”

Pricing and Availability

The Sony Ericsson Xperiaâ„¢ X10 smartphone will be available in black at AT&T stores, authorized retailers and www.wireless.att.com on August 15 for $149.99 after a two-year service agreement and minimum smartphone data plan.

For the complete lineup of AT&T offerings, visit www.att.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

Viewable screen display area is measured diagonally.

A portion of memory is used for data management purposes.

Data charges apply for content and updates transferred through the mobile Web.