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Rogers Canada Launches the SE Xperia X10 Mini

July 22, 2010 - Written By Chris Yackulic

The newest Android has hit Rogers and it’s the Sony Ericsson Xperia X10 mini. It’s like the little baby of all the Androids because it so incredibly small (80x50x16mm) and weighs a light 88 grams. It runs Android OS 1.6 but will be upgraded to 2.1 in Q4. Specs wise you’re looking at a 2.6-inch QVGA touchscreen display with resolution of 240—320, a 5 megapixel camera with LED flash, WiFi, GPS, Rogers is throwing in a 4GB microSD card and can cold up to 16GB. Just like the X10 it’s got Sony Ericsson’s infinite button and Timescape.

You would expect a small price tag on this Android and here’s what Rogers has put together:
3-year contract: $29.99 (with Voice & Data plan)
2-year contract: $274.99 (with Voice & Data plan)
1-year contract: $324.99
No-contract: $374.99

Also, in the box it ships with a few removable back plates that come in black, pink and green. Earlier this week I got a quick demo of the X10 mini… check it out below:

Press Release:

Mini but Mighty – Sony Ericsson Launches Xperiaâ„¢ X10 mini available exclusively at Rogers

  • The Xperiaâ„¢ X10 mini is the world’s smallest* Androidâ„¢ smartphone that builds on Sony Ericsson’s reputation for best-in-class entertainment without compromising on performance.
  • Enjoy your favourite apps with one touch by using the intuitive and customizable four corner finger touchscreen interface

TORONTO, July 22 /CNW/ – Sony Ericsson welcomes the Xperiaâ„¢ X10 mini to Canada, the newest addition to the Xperiaâ„¢ handset family. The Xperiaâ„¢ X10 mini is the world’s smallest* Android smartphone and builds on the introduction of the Sony Ericsson’s Xperiaâ„¢ X10 in April, the most successful Android launch in Canada to date. This compact, stylish and powerful smartphone is available now, exclusively from Rogers Communications.

“The Xperiaâ„¢ X10 mini is defining a whole new category of smartphones. It has innovative smartphone technology in a compact package that provides an attractive and feature-rich alternative to the larger smartphones available,” said Andrea Gaal, General Manager, Sony Ericsson Canada. “The handset is about the height and width of a credit card, while still offering the best-in-class performance consumers have come to expect from smartphones. We are excited to offer a compact smartphone that enables users to experience the best in communication, entertainment and social media networking.”

“Our customers are looking for new, efficient ways to stay connected with their friends and families. And with the launch of the Sony Ericsson Xperiaâ„¢ X10 mini, we’re bringing our customers just what they are looking for. We’re excited to welcome this, the smallest Android smartphone in the world, to Rogers’ Social View series of devices,” says Raj Doshi, VP, Mobile Product Management, Rogers Communications, Inc. “As the first in Canada to launch Android products, we’re committed to continuing to evolve our Android offerings to enhance the experience for our customers.”

The stylish design of the Xperiaâ„¢ X10 mini, combined with touch navigation optimized for compact screens, offers users the easiest way to connect and communicate with one hand. The X10 mini offers a graphical user interface with intuitive navigation and a capacitive touchscreen that opens up limitless possibilities and access to favourite applications1 and web links1 with just one touch.

  • Four corner touch – users can customize the four corners of their screen according to the applications they use the most, from emailing1, to taking pictures to sending text messages2.
  • Sony Ericsson’s Timescapeâ„¢ application automatically brings together all recent mobile communication and organizes social interactions in chronological order on one screen. From Facebookâ„¢ and Twitterâ„¢ updates1 to missed calls and SMS messages2. A 3D scrolling menu offers easy viewing and organization of previews, or full views. Press the infinite button to access all of your communications with one person in one place.
  • 5 megapixel camera and video – share creations via the web with the Quick Facebookâ„¢1 and Quick YouTubeâ„¢1 applications. The auto focus, geo tagging, photo and video light features enable the user to capture all their favourite moments while on-the-go.
  • Music player access the world of music with links to YouTubeâ„¢1 and stream and play videos1. Also features FM radio Bluetoothâ„¢ stereo (A2DP)3.
  • Android platform – with Googleâ„¢ services including Gmailâ„¢4, Google Mapsâ„¢ with Street view5, Google Search Widget4, Google Talkâ„¢4 and thousands of apps from Android Marketâ„¢4.

The Xperiaâ„¢ X10 mini, offered in black, comes equipped with two back covers in pink and lime green in the box. It is available now exclusively from Rogers starting at $29.99 on select voice and data plans.

* “Smallest” defined as the product of height x width. Based on phones available for purchase on the market as of April 28th, 2010.
1. Internet connection required. Data charges may apply.
2. Standard messaging charges apply.
3. Compatibility and interoperability of Bluetoothâ„¢ devices vary.
4. The service is currently provided courtesy of Google®, and is subject to change or terminate without notice.
5. The online map service is currently provided courtesy of Google®, and is subject to change or terminate without notice. Map detail is limited in some areas.