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Bell’s Solo Mobile to relaunching “to directly compete with Chatr”

July 12, 2010 - Written By Chris Yackulic

We thought Solo Mobile would slowly be put into the grave ever since Bell swallowed up all Virgin Mobile Canada. However, we’ve learned that Solo Mobile is currently getting a full re-branding.

One of our tipsters let us know that Solo is prepping for an “upcoming brand re-launch to directly compete with Chatr and new entrant fighter brands. The brand has been completely repositioned to cater to a new target demographic and will be offering very similar priced rate plans.”

We have no other details as to when this new brand launch will occur but looks like the no-contract, low price point strategy is heating up! Rogers new discount brand Chatr is expected to roll out their services within a couple weeks and offer low cost devices and a couple monthly plans.